Season 32, Episode 10 Generation Like

First Aired: February 18, 2014

How marketers use social media to get teenagers to sell products to themselves—and collect valuable data in the process. Included: whether the division between marketing and authenticity still exists; the hidden alchemy that brands use to win over teens.

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  • Premiered: January 1, 1983
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  • Premise: PBS's primary public-affairs documentary series, `Frontline' focuses on one (usually timely) topic each program. Overseen since its inception by executive producer David Fanning, it has been honored regularly over the years, winning 34 DuPont-Columbia awar… (more)

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