Season 29, Episode 10 Money and March Madness

First Aired: March 29, 2011

A look at the multibillion dollar business of the NCAA and college sports, in which everyone makes money but the players themselves. Included: remarks from former sports-marketing executive Sonny Vaccaro, who helped commercialize college basketball and is now heading a class-action lawsuit that he hopes will overturn the status quo.

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  • Premise: PBS's primary public-affairs documentary series, `Frontline' focuses on one (usually timely) topic each program. Overseen since its inception by executive producer David Fanning, it has been honored regularly over the years, winning 34 DuPont-Columbia awar… (more)

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