Season 23, Episode 3 The Persuaders

First Aired: November 9, 2004

“The Persuaders” explores how marketers try to sell products---and political candidates---in an increasingly cluttered advertising landscape, using increasingly “spiritual” and “big concept” approaches. Assessing what it all means is CBS and NPR media watcher Douglas Rushkoff, who wades through a thicket of psychobabble and manages to make sense of most of it. As for conclusions, however, all he can do is quote an industry aphorism: “I know I'm wasting half my ad dollars. I just don't know which half.”

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  • Premise: PBS's primary public-affairs documentary series, `Frontline' focuses on one (usually timely) topic each program. Overseen since its inception by executive producer David Fanning, it has been honored regularly over the years, winning 34 DuPont-Columbia awar… (more)

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