Season 23, Episode 3 The Persuaders

First Aired: November 9, 2004

“The Persuaders” explores how marketers try to sell products---and political candidates---in an increasingly cluttered advertising landscape, using increasingly “spiritual” and “big concept” approaches. Assessing what it all means is CBS and NPR media watcher Douglas Rushkoff, who wades through a thicket of psychobabble and manages to make sense of most of it. As for conclusions, however, all he can do is quote an industry aphorism: “I know I'm wasting half my ad dollars. I just don't know which half.”

Next On TVSee all »

Cast & Details See all »

  • Premiered: January 1, 1983
  • Rating: None
  • Premise: Investigative news program featuring in-depth documentaries. (more)

Show More »

Trending TonightSee all »

Watch This

Chris Geere and Aya Cash
The You're the Worst cast can act, but can they draw? (Nope!)

We challenged Chris Geere, Aya Cash, Kether Donohue and Desmin Borges to draw 45-second portraits of each other and the results were... interesting