After attending the networks' upfront presentations all week, the Biz has this analysis of the coming season. (Click here for next fall's grid and new-show descriptions.)
CWYou've got to wonder what went wrong in CW's new-series development process if the network had to bring back 7th Heaven — even though the show lost a reported $16 million for WB this past season.
But the decision to have CW's inaugural schedule made up of established shows from WB and UPN may end up being a blessing. Many of the shows have small but rabid followings, and promoting new shows on a new network will be tough. The fans of shows like One Tree Hill and Veronica Mars will track them down on their own. Viewers in the 18-to-34-year-old demographic that CW targets don't watch networks, they watch shows. (According to recent survey, only one in four 1
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