Just two years ago, MTV was struggling to find its footing. Network staple TRL had ended, onetime hit The Hills was on its way out, and ratings were in a downward spiral. MTV faced its biggest identity crisis yet — then along came Snooki and Co.
Now, led by the crass stars of prime-time phenomenon Jersey Shore, MTV can easily be crowned the biggest winner of the summer of 2011. Jersey Shore's Season 4 premiere averaged 8.8 million viewers, and the show landed five of the top seven cable telecasts of summer. "Thank God for Jersey Shore," says MTV programming head David Janollari. Those ratings translate to big advertising bucks for MTV, notes Horizon Media analyst Brad Adgate. "I think in the 30-year history of MTV, this has been...
The dogs will be howling about this: The series premiere of Wilfred drew 2.55 million viewers, making it FX's highest rated comedy premiere ever.
5 things you need know about FX's Wilfred
An adaptation of the Australian series, Wilfred follows Ryan (Elijah Wood), who is...
ABC kept promoting Mark Burnett's Expedition Impossible as an adventure unlike anything we've ever seen.
Except we have — even from the man himself.
When the show was announced last year, Amazing Race fans did a Phil Keoghan-like eyebrow-raise: This sounds an awfully like the seven-time Emmy winner. Race has teams of two; Expedition, teams of three. Race globe-trots, Expedition journeys through just Morocco. Race has legs; Expedition has stages. Race awards a $1 million prize; Expedition offers a $150,000 purse and a ...
"Let's run to the top of that dune!" yells animal trainer and Expedition Impossible host Dave Salmoni as he guides me to the top of a Saharan sand dune in the southeastern part of Morocco. We're overlooking caravans of camels crossing the horizon against the setting sun. "You've got a friend coming over to say hi," he says, glancing at the dune beetles surrounding our serene ridge — and getting a little too close for comfort. "You've got a beetle-buddy right on your ass!" Salmoni says, laughing. "He wants your shade."
It's the evening before the newest reality competition...