The Yellow Brick Road stops here.
NBC has opted not to move forward with Emerald City, Deadline.com reports.
The 10-episode drama, which was said to be a dark and modern reimagining of L. Frank Baum's original Wizard of Oz story, was ordered straight-to-series in January.
As the broadcast networks (as well as major cable players USA, TNT and TBS) unveil their new TV shows this week, we asked their top programmers to reveal the challenges and successes of the TV season. We also had them describe their strategies this development season, among other questions. Here's what they had to say.
When Fox Entertainment chairman Kevin Reilly stood in front of reporters in January and proclaimed the death of pilot season, he drew a good amount of ribbing from the competition.
Reilly was making the case for torching the broadcast primetime model as we know it — starting with the annual tradition of everyone developing everything all at once. It was a grand pronouncement, particularly in an industry that talks big but can rarely turn on a dime. Nonetheless, change is afoot, and Reilly's not the only one flipping the script.