Nashville, the city, and Nashville, the country music industry, are expecting big things from Nashville, the new fall drama from ABC. The serialized drama, which stars Connie Britton as an country singer juggling her home life and struggling to remain a relevant artist, might not have made it on the air a few years ago.
But just as country music is moving toward the mainstream, the mainstream is gravitating toward country music — and TV execs, hungry for audiences, are eager to tap into country's loyal fan base. "We know from our proprietary research that about 96 million Americans qualify as country music fans, based on their listening habits and purchase behavior," says Country Music Association marketing director Cory Chapman. "That leads to a big opportunity for a network to go after that audience."
If the stars and negotiations align, Modern Family should continue as planned.
"I expect the season to start on time," ABC chief Paul Lee told reporters at the Television Critics Association fall TV previews on Friday. "We're in the middle of negotiations. We're hopeful and optimistic to resolve it."
A few years ago, the broadcast networks finally woke up from their summer slumber and realized they'd ceded too much ground during the warmer months. Cable was winning the battle for the hearts and eyes of summer TV viewers by offering heavily promoted scripted fare — and the networks were mostly in rerun hell. "People got used to going away from the broadcasters in the summer," says The CW president Mark Pedowitz. "Now you're dealing with viewing patterns and trying to change them."
They aren't Voice-like numbers, but The Choice was the highest-rated new series on Thursday.
Summer TV: Get the scoop on all the new shows
The Fox dating series bowed to 4.2 million viewers and a 1.7 in the adults 18-to-49 demographic to win the 9 o'clock hour against Duets, which averaged ...