Not every TV show wants to be more social. But a few shows get it, and are pushing the social envelope in innovative ways, making their programs much more interactive, a commodity as prized as total audience and demographic richness to advertisers these days.
We're kicking off the fall TV season with seven straight days of stories about social TV, followed by continued coverage throughout the season. First up, we compiled a list of nine shows that are breaking the social-engagement mold. We've spoken to network execs, actors, producers and other TV folk who we consider to be the industry leaders in the social TV space. Here's what we're liking right now, but it's obviously not an encyclopedic list. Which shows do you think get it?