CNBC Titans Episodes

2010, TV Show

CNBC Titans Season 2 episodes

Leo Burnett Season 2, Episode 10

A profile of influential advertising executive Leo Burnett (1891-1971), who created the Jolly Green Giant, Tony the Tiger, Toucan Sam and the Pillsbury Doughboy. read more

Barry Diller Season 2, Episode 9

A profile of IAC/InterActiveCorp chairman Barry Diller, who started his career in the William Morris Agency mail room after dropping out of UCLA. He later served as president of Paramount; and led the Fox and USA networks during their early years. read more

Lee Iacocca Season 2, Episode 8

A profile of former Chrysler CEO Lee Iacocca, who engineered the company's turnaround in the late 1970s and early 1980s. Included: his years at Ford, which he led from 1970 until 1978; and childhood in Allentown, Pa., where his Italian-immigrant parents operated a hot dog stand. read more

Jack Daniel's Season 2, Episode 7

The story of Jasper "Jack" Daniel and the Lynchburg, Tenn., distillery he founded in 1866, which gave the world the iconic Jack Daniel's Whiskey. Included: Daniel's philanthropic endeavors. read more

Hershey Season 2, Episode 6

The story of chocolate magnate Milton S. Hershey, whose pursuit of the perfect confectionary turned pastoral Hershey, Pa., into a candy-making capital of the world that's home to a state-of-the-art medical center and famous amusement park. read more

Quincy Jones Season 2, Episode 5

A profile of Quincy Jones, the jazz musician-composer-producer who became the first high-level black executive at a major record company when he signed on with Mercury Records in 1961. Included: his work with Michael Jackson; his forays into film and TV productions, including "The Color Purple" and "The Fresh Prince of Bel Air." read more

Herb Kelleher Season 2, Episode 4

Southwest Airlines founder and former CEO Herb Kelleher is profiled. His company has turned profits for 38 consecutive years, a rarity in the airline business. read more

Procter & Gamble Season 2, Episode 3

Procter & Gamble is examined. Included: remarks from CEO-president Bob McDonald and former chief executives John Pepper and A.G. Lafley. read more

Jack Welch Season 2, Episode 2

Former G.E. chairman-CEO Jack Welch is profiled. read more

Steve Jobs Season 2, Episode 1

The Season 2 premiere profiles Apple cofounder and CEO Steve Jobs. read more

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Premiered: August 11, 2010, on CNBC
Rating: None
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Premise: The stories of famous entrepreneurs and the businesses they helped build.


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