Question: I found an interesting statistic in a recent AP-TV Guide poll. It stated that people watch more TV as they get older: 14.7 hours per week for those 65 and older vs. nine hours for those 18 to 34, the age group most coveted by the networks. I'm not 65 or older, but I am a baby boomer, and although I'm not rich, I have a fair amount of disposable income and I watch a lot of prime-time TV. At the peril of generalizing the 18-to-34-year-olds, it seems to me that not only are they watching less TV, they have less disposable income because if they have jobs at all, they are entry-level, lower-paying jobs. They're also busy raising kids, coaching soccer or, if single, going out with friends to parties, bars etc. Given those (admitted) generalities, and the results of the poll, do you see any possibility that maybe someday the networks will decide we boomers are a somewhat better audience to play to than the 18-to-34 crowd? I'm not getting my hopes up, but it sure would be nice to be ...
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