Betty White's 2nd Annual 90th...

2013, TV Show

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Inside the Scheduling Wars: Why TV Lineups Still Matter

The second-season return of Smash on Feb. 5 was always going to be a tough sell. But ABC's decision to schedule a last-minute special Tuesday-night edition of The Bachelor against it helped to crush NBC's musical drama, which attracted just 4.5 million viewers. Meanwhile, Sean Lowe and his roses brought in 7.9 million.

In this age of time-shifted and on-demand viewing, TV network scheduling seems like an antiquated idea. Yet as the networks fight over smaller pieces of the Nielsen ratings pie, scheduling — and the strategy behind how and when programs run — continues to play a critical role.  Read Full Article

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Inside the Scheduling Wars: Why TV Lineups Still Matter

The second-season return of Smash on Feb. 5 was always going to be a tough sell. But ABC's decision to schedule a last-minute special Tuesday-night edition of The Bachelor against it helped to crush NBC's musical drama, which attracted just 4.5 million viewers. Meanwhile, Sean Lowe and his roses brought in 7.9 million.

In this age of time-shifted and on-demand viewing, TV network scheduling seems like an antiquated idea. Yet as the networks fight over smaller pieces of the Nielsen ratings pie, scheduling — and the strategy behind how and when programs run — continues to play a critical role. read more

Ratings: Grammys Solid; The Walking Dead Returns to Record Numbers

The Grammy Awards scored its second-biggest audience since 1993 Sunday, while The Walking Dead scared up record numbers yet again.

Check out all the fashion hits and misses from the Grammys

The three-and-a-half-hour show expectedly fell from last year's post-Whitney Houston death telecast, which ...
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Ratings: Smash Bombs in Return; Bachelor Rises

Bombshell? More like a bomb.

Smash crashed and burned in its much-hyped, two-hour, revamped return, drawing a mere 4.5 million viewers and a 1.1 in the adults 18-to-49 demographic Tuesday. That's down a whopping 71 percent from its post-Voice series premiere last ...
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Premiered: February 05, 2013
Rating: TV-PG
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Premise: A galaxy of stars celebrate Betty White's 91st birthday in a tribute that includes a performance by Blake Shelton. Appearing: Bill Cosby; Whoopi Goldberg; Sean Hayes; Lily Tomlin; Bill Clinton; Vicki Lawrence; Valerie Bertinelli; and Larry King.

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