The second-season return of Smash on Feb. 5 was always going to be a tough sell. But ABC's decision to schedule a last-minute special Tuesday-night edition of The Bachelor against it helped to crush NBC's musical drama, which attracted just 4.5 million viewers. Meanwhile, Sean Lowe and his roses brought in 7.9 million.
In this age of time-shifted and on-demand viewing, TV network scheduling seems like an antiquated idea. Yet as the networks fight over smaller pieces of the Nielsen ratings pie, scheduling — and the strategy behind how and when programs run — continues to play a critical role.
The Grammy Awards scored its second-biggest audience since 1993 Sunday, while The Walking Dead scared up record numbers yet again.
Check out all the fashion hits and misses from the Grammys
The three-and-a-half-hour show expectedly fell from last year's post-Whitney Houston death telecast, which ...
Bombshell? More like a bomb.
Smash crashed and burned in its much-hyped, two-hour, revamped return, drawing a mere 4.5 million viewers and a 1.1 in the adults 18-to-49 demographic Tuesday. That's down a whopping 71 percent from its post-Voice series premiere last ...