The series' conclusion finds Woodman in Mexico, where he tries to persuade a famous surfer to endorse an inflatable bodyboard and buys 400 bottles of tequila in the town of Tequila in hopes of reselling them at a profit. He also gambles on Brazilian teak, but the economic downturn in Britain means U.K. house builders aren't eager to buy it.
In China, Woodman picks up a pricey piece of carved jade in hopes of selling it to a collector in Taiwan. He also buys premium tea in Taiwan to sell in Japan and tries to peddle fresh fish to a Japanese sushi market.
In the premiere, British market analyst Colin Woodman sells his flat for 25,000 pounds and sets out to double it by buying and selling goods while traveling the world. He starts his journey in Africa, where he buys camels in Sudan, hoping to sell them in Egypt. He also purchases two tons of coffee in Zambia to sell in South Africa.