Season 1, Episode 1
Contestants square off to launch a restaurant chain in this unscripted competition series. In the premiere, 21 aspiring restaurateurs must pitch their concepts and cook up a quintessential item from their menus. Later, 11 competitors are eliminated. Culinary mavens Bobby Flay, Curtis Stone, Steve Ells and Lorena Garcia serve as investors and mentors. From the producers of "Top Chef" and "Project Runway."
Original Air Date: Mar 6, 2011