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Michael Jackson, Super Bowl XXVIII (1993)
Before the King of Pop, halftime was a distraction or a time-filler. But when Jackson took the stage, a global audience tuned in to witness his signature showmanship. After dazzling with his dance moves, pyrotechnics and grandstanding through a medley of "Jam," "Billie Jean," and "Black or White," Jackson had fans hold cards to create oversized images as he sang "Heal the World" with a choir of 3,500 local Los Angeles kids. The performance received a higher Nielsen rating than the game itself, which shifted all the networks' mentalities about what a halftime show should be.