Afraid you won't be able to catch your favorite ABC daytime drama now that you're back on campus? No need to fret. ABC may be bringing its daytime lineup to your school. Tapping into its successful "Plunge In" campaign, which features younger ABC daytime actors, the network will host a series of college campus parties across the country this fall.
Arizona State University, Northwestern University and the University of Miami are just three destinations ABC will visit on its 27-school tour. The program is designed to be "an extension of our summer campaign to help us maintain and promote tune-in as college kids head back to school," says ABC director of marketing Gail Silverman. The program, which will take place at local bars, includes a video showcase featuring clips of Port Charles, All My Children, One Life to Live and General Hospital's young stars. Trading cards, temporary tattoos and rubber-band bracelets featuring words from the "Plunge In" campaign will also be available.
ABC will crown a campus king and cutie in each location in the "Are You a Hottie" competition; winners will be selected by fellow students. Two grand-prize winners will receive a trip to the ABC Super Soap Weekend, Nov. 11-12.
The program commences Sept. 15. Check college newspapers and radio to find out if ABC will be visiting your campus.