Three Big Ideas: Principles for Post-Recession Success 2010 | TV Show Watchlist

Three Big Ideas: Principles for Post-Recession Success

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Why some companies survive economic downturns and others fail. Included: the stories of Apple, Coca-Cola, General Electric, Intuit, McDonald's and Southwest Airlines, as well as such nonprofits as the Santa Barbara Zoo.

Premiered: May 2, 2010

Rating: TV-G

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