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He was advertising's original Mad Man. Not to mention creator of the Jolly Green Giant, Tony the Tiger, Toucan Sam, and the Pillsbury Doughboy, Leo Burnett was named by Time magazine as one of the 100 most influential people of the 20th century.
If one had to create a fictional profile on the most successful media titan in history, it would be tough to fashion one more deserving than Barry Diller: CEO of Paramount Pictures, creator of the Fox Network and founder of the USA Network.
The quintessential brash, bold, imperial CEO of the 1980s -- when this type of chief executive reigned supreme, Lee Iacocca began his career as an engineer for the Ford Motor Company. He quickly gravitated to sales and rose to become president of the company.
Jack Daniel and his Tennessee Whiskey are American legends revered by rebels and rock stars. In 1866, four years after Jasper "Jack" Daniel became a licensed distiller at the ripe old age of 16, he founded the nation's oldest distillery in Lynchburg, Tenn. Today, Jack Daniel's is the most popular whiskey in the world.
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