This may be a weird question, ...
Question: This may be a weird question, but have you ever seen a worse show better promoted than
Dirt? I was totally drawn in by its advertising campaign. The song FX chose was so haunting and sexy, with the picture of
Courteney Cox in that red dress and showing her deep, blue eyes. It was a very noticeable ad. You couldn't help but watch. So of course, I tuned in to the show, and it was absolute garbage. It was poorly written, poorly acted and shocking only for the sake of being shocking. So were the commercials done by the staff of the TV show or a separate director? And I almost wonder if it was a conscious choice
not to use any clips of the show in its advertising. By the way, when does the media start harping on the
Friends curse?
Matt LeBlanc (
Joey) and
Lisa Kudrow (
The Comeback) have already bitten the dust. And Courteney Cox (
Dirt) and
Matthew Perry (
Studio 60) may not be far behind.
Answer: Oh, let's not go into "curse" mode just yet. It's inevitable that after hitting such a once-in-a-career high that the actors would have trouble hitting immediate pay dirt again, unless they're exceptionally lucky. (And of these ventures, only
Joey and
Dirt deserve to be called embarrassments.) To answer your
Dirt question: FX produces amazing promos. Their marketing is among the best in TV. I would guess the logo of Courteney Cox in her flowing dress was created by someone outside of the actual TV show, though of course approved by all involved. And the smartest thing they could ever have done in marketing it was to show as little of the actual content as possible. Really, have you ever seen such a tragically joyless, disgusting piece of uninteresting filth?
