Question: What are you thoughts on Shark Week? I think the idea is a great move for Discovery Channel, giving them some much-needed press. All of the shows are very well-done and can be both exciting and informative. I hope they start showing these fantastic shows in HD in the future, since no one beats Discovery in the HD department.
Answer: Actually, it looks like Discovery HD Theater is going shark-mad this weekend (Saturday and Sunday), so you're getting your wish. Shark Week has for 20 years been one of the canniest marketing concepts on cable. It's always a big hit, and with Planet Earth earlier this year, it's another reminder of how powerful a brand the Discovery Networks have become. And while we're talking Discovery, here's a reminder that its sister channel, Animal Planet, is launching a new season of the irresistible Meerkat Manor next Friday (Aug. 10).