I just started watching ...

Question: I just started watching Windfall, which I DVR'd for the past two months. I'm up to Episode 5, and I must say that I really like it. It's not the best show I've ever seen, but it's interesting and character-driven. I know it did not get renewed for a second season, so my question is, what have been its average ratings? Could NBC even expect such great ratings for a summer show, when there aren't as many television watchers? I know for a fact that most of my friends who watch a lot of TV during the year had never even heard of Windfall. Do you think NBC should have given it another chance?
Answer: No. This was its one shot, and because I'm not as fond of the show as you are, I think NBC might have been better off just benching it altogether. The network had no confidence in Windfall, or it would have been given a mid-season tryout. NBC did launch it with a fair amount of early-summer promotion and with airings in multiple time periods, and the opening numbers were promising. But as expected, the numbers fell week by week as viewers moved on, tuned out and forgot about it.