Search

I've been looking forward to ...

Julianna Margulies, Canterbury's Law

Question: I've been looking forward to Canterbury's Law since I first heard about it, and your positive review, along with the drought of new quality television, has gotten me even more excited for its premiere. However, I agree that it is not in a very ratings-friendly time slot, scheduled at 8 pm/ET on Mondays (starting tonight). Why wouldn't Fox premiere Canterbury's Law after American Idol, at least for a few weeks, in order to build the show a fan base by capitalizing on Idol's huge ratings? It makes no sense whatsoever to me that they have Moment of Truth behind American Idol and they leave Canterbury's Law out to fend for itself. Then again, it makes no sense that Moment of Truth is on television at all.
Answer: No argument here about the relative merits of Moment of Truth, which is like watching a cesspool in action. This is really all about timing and priorities, and for whatever reason, perhaps because it's seen as a tougher sell, Fox pumped up the premiere of New Amsterdam last week with two previews on Idol nights. Canterbury's Law could be seen as easier to promote, boasting a name star (Julianna Margulies) and a familiar premise: maverick, self-destructive lawyer tackling sensational cases. She's a little bit House in court, with traces of Rescue Me's Denis Leary as well (he's a producer), and it could be that Fox sees it as a self-starter. More likely, though, Fox lacks confidence in either of these series (or so it would seem), which is why they're being lumped together on Mondays for the next few weeks — where they're about to face the juggernaut of a new season of Dancing with the Stars without benefit of an established show on the night. (Even pairing Law with House repeats would make more sense.) When you see how poorly the execrable Moment of Truth does on nights where it doesn't get that Idol halo, it does make you question Fox's value system in keeping any promising new midseason drama away from its biggest midseason hit. Look what Idol did for House in its first year. Still, Law and Amsterdam almost have it easy compared with The Return of Jezebel James, which is being asked to find an audience on Friday nights. That's gotta hurt.

Related Links