What brain-dead person at CBS ...
Question: What brain-dead person at CBS slotted
The Amazing Race in a 10 pm/ET slot? It's one of the few obvious family shows. Seems like
The Unit, at 9 pm/ET, and
Race should be flipped, at the very least.
Answer: Let this be another reminder that our idea of logic and the networks' idea of logic are two very different things. In the best of all TV worlds, CBS would realize that
Amazing Race is a very family-friendly show and would program it early in the evening, like
Survivor on Thursdays. But for CBS, the point is to maximize viewership, not to make life easier for the rest of us, and the strategy here is that the military-themed
The Unit is seen as a good fit with the breakout hit
NCIS, and on the occasions that CBS has run
Race at the later hour of 10 pm/ET, it has performed well there in a very competitive time period. (You can't underestimate the importance of scheduling a strong show in the 10 pm hour, as a lead-in to local news.) So while I totally get your frustration, there is, as usual, a business reason behind this seemingly nonsensical decision.
