Why is the WB network ...
Question: Why is the WB network launching its spring mid-season drama
The Bedford Diaries when everybody knows it's probably going to flop DOA?
Milo Ventimiglia is starring in this show, but he's also busy doing other things, like the
Rocky VI movie with
Sylvester Stallone and reprising his Jess character for one episode on
Gilmore Girls (a month after
The Bedford Diaries premieres, I might add). He also has been cast in a new NBC pilot for the next fall season. Why couldn't WB just forget about
The Bedford Diaries or just drop Milo from the show since he's busy doing other projects?
Answer: The WB is at an odd — and to my mind unprecedented —crossroads this spring. It's about to disappear forever, but until then, it's going to plunge ahead, business as usual, which means airing some if not all of the mid-season shows the network has been sitting on all season (also including
Pepper Dennis and a handful of sitcoms).
The Bedford Diaries was produced, so WB is going to air it, regardless of what one of its stars is up to elsewhere.
Bedford no doubt wouldn't have survived, even if WB weren't going under, but not airing a green-lighted series is rarely an option.
