Question: So now that NBC moved The Black Donnellys online and has expressed interest in creating its own YouTube-style site, what is the likelihood that this show could stick around in online form? NBC does run advertisements at the beginning of each of the six segments the online shows are broken into, but would this revenue be enough to warrant the production costs of a show? Certainly the budget of a show like Studio 60 could never be justified with an online run only (I'm not sure Sorkin's ego could wrap around that idea either).
Answer: I don't know a gentle way to put this: The Black Donnellys is dead. Airing online is a bonus for the viewer, not the next step in its resurrection. And for those who keep asking, no cable outlet is going to pick it up, either. The day a show of this budget (I was going to say caliber, but I was not exactly a fan) is made directly for the Internet is a long way away, if it ever comes. The limited ads you see in Internet-streaming video provide a new revenue stream, to be sure, but I'm not sure how significant they are in the big picture. Certainly not enough to support an entire production.