Didn't see this one comin'. Whoopi Goldberg's first week on The View tied Rosie O'Donnell's with a 1.2 rating (which had previously been the best that the chatfest had ever gotten for a premiere week). Moreover, says the Hollywood Reporter, the show was up 42 percent from the week before and up 12 percent in the key women aged 18-49 demo.

Sherri Shepherd's brought some eyeballs to The View as well. Her debut Monday averaged 3.9 million viewers, a tasty increase from last season's second-week average of 3.1 million.

Matt is en route to the Emmys in Los Angeles. Friday's Take was written by Ben Katner.