30 Rock star Tracy Morgan has been tapped to host Spike TV's inaugural Guys Choice Awards, airing June 3. Conceived to honor "the things guys love most," the kudoscast pays tribute not to cold pizza and Xbox but such categories as Hottest Girl on the Planet (it's Beyoncé vs Adriana Lima), Funniest M.F. (Sasha Baron Cohen vs Will Ferrell) and Coolest Geek (Rainn Wilson vs Masi Oka). James Gandolfini and George Clooney are vying for Guy of the Year honors.