Oxygen has ordered Strut, a reality series that will follow a group of transgender models as they try to become household names in the fashion industry while shattering gender and beauty stereotypes.

Strut is executive-produced by Whoopi Goldberg and will premiere later this year.

The models who will be featured on the show are part of Slay Model Management, the world's first exclusively transgender modeling agency.

"This show is important right now, because for all of the positive advances the community has made and continues to make, transgender is still a hot-button word that gets people hysterical," Goldberg said in a statement. "People tend to focus on the stereotype instead of the person, and this series will give viewers a unique opportunity to spend time with real people who are struggling with the same challenges we all face as we make our way through the world. You may even be surprised to discover that you have been seeing and interacting with transgender men and women in ways you didn't even realize!"