French bulldog in new Skechers ad; Kim Kardashian

Kim Kardashian's reign as the face of Skechers has come to an end — and she's being replaced by a dog.

The 30-year-old reality TV star was featured in a sexy ad for the sneaker manufacturer during last year's Super Bowl (you can check out the spot here), but now the company has decided to go another way.

Check out photos of Kim Kardashian

This year, a French bulldog will be wearing a pair (actually, two pairs) of Skechers' new running shoes while racing against a pack of greyhounds, USA Today reports.

"Kim got us more attention than we ever dreamed. We have to establish Skechers as more than a lifestyle company," Skechers Fitness President Leonard Armato says.

The company says the decision was by no means a snub — and has nothing to do with her infamously short-lived marriage to Kris Humphries. Armato said Kardashian helped the company raise its profile considerably, quadrupling the number of its Facebook from 100,000 to 400,000