Would anyone be willing to shell out 90 bucks for a light bulb? The creators of Ilumi are hoping to convince the sharks the public would on this week's Shark Tank.
On Friday's episode, two Dallas entrepreneurs demonstrate their smart light bulb which can be programmed from a mobile phone. The sharks are intrigued until they find out the price point — $289 for a 3-pack. Watch the pitch and their reactions below:
Shark Tank airs on Fridays at 9/8c on ABC.