Sarah Jessica Parker by George Pimentel/ WireImage.com Sarah Jessica Parker by George Pimentel/ WireImage.com

Sarah Jessica Parker's production company, Pretty Matches, is teaming up with Magical Elves ( Project Runway, Top Chef) to create a reality-competition program for contemporary artists. Each wannabe Laurie Anderson will vie in challenges involving sculpting, painting, photography and industrial design. Parker will exec-produce as well as possibly guest-judge alongside a panel of art-world luminaries. In a twist from the Runway formula, each contestant will have a vote in the judging as well. - Mickey O'Connor