The Voice The Voice

And Round 1 of The Voice-The X Factor face-off goes to... The Voice.

The NBC hit, whose expansion to a third night peeved Simon Cowell, drew 10.7 million viewers and a 3.3 rating in the adults 18-to-49 demographic Wednesday, beating The X Factor's 7.5 million and 2.7 in the 8 o'clock hour.

Rating the new X Factor judges: How did Britney and Demi do?