Game 4 of the National Basketball Association finals attracted 13.30 million fans in the last two hours of prime time Tuesday, helping ABC easily win the night, according to preliminary Nielsen figures.
It also scored a 5.5 rating among 18-to-49-year-olds — an increase of 17 percent against last year's Game 4 overnight numbers.
The title round's first three games have pulled in more viewers than any finals since 2004, Nielsen reports. Averaging 15.34 million viewers, it's up vs. last year's tilt between the Boston Celtics and Los Angeles Lakers — the league's two most-storied and successful franchises.
More good news for ABC: The NBA championship is going at least six games, as Dirk Nowitzki and the Dallas Mavericks tied the best-of-seven series Tuesday night against the Miami Heat and its triumvirate of LeBron James, Dwyane Wade and Chris Bosh. Game 5 is Thursday night.
Going head to head with the game from 9 to 11 p.m., NBC's The Voice attracted 12.25 million pairs of ears and a 4.6 demo rating for its first live program. Both numbers were down from last week's episode, which drew 14.38 million and a 4.9 rating following the Season 6 premiere of America's Got Talent.
Talent took the first hour of Tuesday's prime time with 12.70 million and a 3.6 rating against another special pregame edition of Jimmy Kimmel Live! (6.88 million. 2.5 rating) and Night 2 of Fox's MasterChef (4.53 million, 1.9 rating). Talent's audience dipped 15 percent from the 14.97 million people who watched last week's debut, however, and the demo rating declined 17 percent.
MasterChef could relish an increase in its audience from the 3.89 million who tuned in to Monday's season premiere and an uptick in the demo to 1.9 from 1.8 — which was a 33 percent decline compared with last summer's premiere.
Over on the USA Network, the summer premieres of White Collar and Covert Affairs both saw drops from last seasons' premieres. Season 3 of White Collar opened to 3.9 million and a 1.2 demo rating, a decrease from Season 2's 4.3 million premiere last July. Covert Affairs' sophomore effort drew 4.6 million and a 1.2 demo rating, down from the 4.88 million that tuned in for the series premiere.