Good Morning America Good Morning America

The Today show's 16-year winning streak is over.

ABC's Good Morning America toppled its NBC rival for the week ending April 13 by 13,000 viewers, according to preliminary numbers. GMA averaged 5,147,000 viewers; Today, 5,134,000. Final numbers are due Thursday.

The Biz: Inside the morning show wars and Matt Lauer's new deal

Matt Lauer signs multiyear deal with Today