Question: What's Martha Stewart's NBC reality show gonna be about? I read it's gonna be like The Apprentice. — Sheryl

Ausiello: It's not gonna be like The Apprentice, it is The Apprentice. As I reported months ago in TV Guide magazine, Stewart is most likely going to replace The Donald in the boardroom beginning with the show's fourth cycle in September '05. Everyone knows it but, for some unknown reason, no one is saying it — including Mark Burnett. When I asked him last week about the Martha/Donald switcheroo, he replied, "I think there's every reason to believe that Donald Trump will continue with The Apprentice." Read between the lines, folks.