Jenna Jameson courtesy PETA Jenna Jameson courtesy PETA

Adult-film thespian (though she does straight scenes, too) Jenna Jameson is engaging in some heavy PETA-ing, starring in a promotional piece ( see it here) encouraging people to seek alternatives to leather.

"It's OK to be an animal in bed, but not at the expense of real animals," says Jenna, who, with the benefit of a dark wig, channels a bikini-clad Betty Page in the ad. "Pleather yourself every day, every night, every chance you get!"

How will JJ measure her (ahem) satisfaction with the effort? "If I can show off the hot look of pleather and convert a few leather lovers," she says, "then mission accomplished!"

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