Nigel Lythgoe Productions, a joint venture with American Idol's 19 Entertainment, already has reality projects in development for Alice Cooper, Pussycat Dolls founder Robin Antin, sex and relationship expert Dr. Laura Berman and Kim Kardashian. Some of the networks Lythgoe is working with include CBS, E! and TruTV.
"Audiences want to feel emotionally invested in what they are watching n the purest sense and NLP will cater to that desire," Lythgoe said.
Besides producing Idol, Lythgoe is the creator, executive producer and a judge on So You Think You Can Dance.