Iron Man by Zade Rosenthal/TM & (C)2007 Marvel (c)2007 MVLFFLLC. All Rights Reserved./Paramount Pictures Iron Man by Zade Rosenthal/TM & (C)2007 Marvel (c)2007 MVLFFLLC. All Rights Reserved./Paramount Pictures

If you're one of the few who still isn't watching Lost, perhaps this will get you to tune in: A new trailer for Iron Man will debut during this Thursday's episode (9 pm/ET, ABC).

In case you haven't been keeping score, Iron Man is the latest comic book movie from Marvel Comics ( Spiderman, the X-Men franchise) and stars Robert Downey Jr. as billionaire industrialist Tony Stark and his technologically armored superhero alter ego. Jeff Bridges plays Iron Man's nemesis Obadiah Stane/Iron Monger, and Gwyneth Paltrow and Terrence Howard also star in the Jon Favreau-directed flick.

This newest trailer follows a recent Super Bowl spot and the original teaser trailer as part of a $50 million marketing campaign leading up to the movie's May 2 release. - Adam Bryant