How to Look Good Naked courtesy Lifetime Entertainment How to Look Good Naked courtesy Lifetime Entertainment

File this one under: "Great Moments, Bad Timing." This Thursday morning in New York City, where temperatures are at a season-low (hence my burly-yet-toasty turtleneck), 160 women (presumably) wearing bathrobes descend upon public transportation and make tracks for Times Square, as part of a guerrilla promotional campaign for Lifetime's How to Look Good Naked, premiering Friday at 9. Already, the cabler is preparing an alternative title to the series: "How to Look Good When Thoroughly Chaffed and Flirting with Hypothermia."

Of course this event happens after TV Guide moves offices and I no longer have to walk through Times Square. Again - great moment, bad timing.

Tomorrow, a crowd of men wearing only trenchcoats will swarm the subway system. We in NYC call that "Friday."