With all these multiple firings going on at the Apprentice franchise four last week by Trump and two this week by Martha you have to wonder who chose these people as the top contenders in the first place? But I'll leave that alone. This week teams were to design a live-action mobile billboard for Tide to Go, a pen that instantly removes stains. Dawna, PM of Matchstick, pulled out a win with a cohesive promotion, while Primarius, under Sarah's leadership (if that's what you want to call it), created a colossal failure. They had no concept, relying instead on an odd performance-art-like, chaotic, loud mish-mash-of-a-mess promotion that won no love from Martha or her henchmen. Watching Jim "dance" and chant along with the team that "It's time for Tide to Go, it's time for Tide to Go!" was like watching them boycott the product rather than sell it. This is probably the reason why "silent brainstorming" didn't catch on. Who brainstorms silently? Seems to be, oh, I don't know, counterproductive. Strangely enough, Sarah was convinced that anyone but herself was to blame for the loss and tried to place the blame on Howie and Bethenny, the two team members who at least tried to salvage this task. That deflection clearly backfired. Martha has keen vision and can spot an ineffectual leader and her second-in-command a mile away. So it's happy trails to you, Sarah and Carrie. It's time for you to go, it's time for you to go!