Paris Hilton by Chris Polk/WireImage.com Paris Hilton by Chris Polk/WireImage.com

It's official, so someone wake up the four horsemen. MTV has ordered 10 episodes of the clumsily titled Paris Hilton's My New BFF, in which the celebutante will "audition" wannabe best buds through a series of reality-competition challenges. With an eye to a fourth-quarter premiere, casting is already under way via ParisBFF.com - where those who aspire to be tabloid tagalongs can make their case via posted videos and blogs - as well as many men's-room walls.

Lest you dismiss Paris as some mere reality-TV mannequin, be advised that she cocreated this new venture and will serve as an executive producer. Just a pretty face no more.

Admit it - do you find yourself just a bit curious as to how such a friend quest will play out? Or should PH have stuck with Facebook?

Use our Online Video Guide to enjoy night-vision-free clips of Paris.