An adaptation of the popular, award-winning British drama — now in its fifth season in the U.K. — Skins stirred up lots of controversy when it premiered in January. Although the series premiered to an impressive 3.3 million viewers, it quickly shed them. The Season 1 finale pulled in just 1.2 million in March.
Despite the steep decline in viewership, Skins was the subject of media scrutiny throughout its run for its graphic and frank depictions of teen drug use and sex. Because much of the cast was under 18, the Parents Television Council called for an investigation into possible child pornography and exploitation. The Council also called Skins "the most dangerous television show for children that we have ever seen."
Over its 10-episode run, Skins lost 11 advertisers, including Taco Bell, Wrigley, General Motors, Subway, Foot Locker, H&R Block, L'Oréal, Clearasil and Kraft.
"Skins is a global television phenomenon that, unfortunately, didn't connect with a US audience as much as we had hoped," MTV said in a statement. "We admire the work that the series' creator Bryan Elsley did in adapting the show for MTV, and appreciate the core audience that embraced it."
Will you miss Skins?