Martha Stewart Martha Stewart

Turns out Martha Stewart may have overestimated the drawing power of awkward banter and T-shirt-folding demonstrations. The much-hyped debut of her syndicated daytime chatfest, Martha, notched a so-so 2.4 household rating on Monday. That's a 41 percent increase compared to the time period a year ago, but only slightly above last year's launch of Jane Pauley. And we know how that story played out.