Season 5 of Mad Men is still a month away, but we've got something else to over-analyze while we count down the days.
AMC has launched a new ad campaign featuring Don Draper (Jon Hamm) staring at a reflection of himself and two mannequins in a store window. "[The image is] a nonverbal representation of where my head is at and where the show will be," creator Matthew Weiner told The New York Times. "By the end of the season, I guarantee you'll know what it is about."
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We don't know about you, but we can't wait that long (especially since we've already waited 17 months for Season 5), so let's put on our thinking caps and take a stab at what the photo might mean.
1. Don sees his reflection in the window, and the most obvious assumption is that he's taking stock of his life and recent life decisions (e.g. proposing to Megan [Jessica Pare] in the Season 4 finale).
2. There are a male and a female mannequin on display — do they represent Don and Megan? Are they still together? Will she be the one rare case where her days are not numbered after hooking up with Don?
3. If the female mannequin is not Megan, Don may just regress to his philandering ways. After all, the trailer teases that "adultery is back." And then there's the fact that the lady mannequin is naked, bare, faceless and seemingly at the male mannequin's beck and call — just like how Don likes his women.
4. Or could this department store merely be a new Sterling Cooper Draper Pryce client?
Season 5 of Mad Men premieres Sunday, March 25 with a two-hour episode at 9/8c on AMC.
What do you think the poster means?