Bryan Batt and Elisabeth Moss in Mad Men courtesy AMC Bryan Batt and Elisabeth Moss in Mad Men courtesy AMC

Seems a critical darling is starting to endear itself to the viewing public, too.

The second-season premiere of AMC's Mad Men drew an impressive 1.9 million viewers Sunday night, more than twice its average number during Season 1. The period drama about a '60s advertising agency received 16 Emmy nominations earlier this month, including a nod for Best Drama, the first time (along with fellow breakout hit Damages) that a basic cable show has been so acknowledged.

There are 13 episodes in this second season, which takes place two years after the riveting (and much-debated) Season 1 finale. - Nina Hämmerling Smith

What's your take, Mad fans? Will the numbers keep up, or was the season premiere boost just a fluke?

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" Read an excerpt from TV Guide's Mad Men cover story!