Kim Kardashian Kim Kardashian

Kim Kardashian is well-known for her dark, exotic look — amongst other, more curvaceous things. But during Monday night's broadcast of the Teen Choice Awards, the 28-year-old reality star showed off her new lighter locks.

Watch Kim Kardashian reveal her bikini secrets

"This time it's for real, guys! I went blonde!!! I had been considering it ever since I wore that blonde wig, and I just decided to go for it!!," Kardashian said on her blog. "I am really loving it!"

Check out fashion hits and misses from the Teen Choice 2009 red carpet