Created by Dan Schneider, the man behind such tween hits iCarly and Victorious, the show will follow a pair of 7th grade girls, Babe (Cree Cicchino) and Kenzie (Madisyn Shipman), who start the titular company in Brooklyn after creating a successful mobile game app called Sky Whale. Mitchell will star as Double G, a "super successful" though unpredictable rapper who first threatens to sue the girls (well that's just not nice, Kel) after they use a song of his without permission.
But of course, he manages to find his softer side to join forces with them as a business partner.
"I get to play a hip-hop mogel who is the comedic version of artists like Kanye, Diddy, Eminem and 50 Cent," Mitchell told EW. "Double G is a rapper/singer/dancer/entrepreneur/investor, which gives us great story lines on the show. I love playing such a wild character, because you will see some great physical comedy, but he also has heart; he is a single dad that loves his son, Triple G, played by the very talented Benjamin 'Lil P-Nut' Flores, Jr. There are so many layers to this character that it is one of those dream-come-true roles."
Mitchell became a star on Nickelodeon in the '90s where he played on All That and Kenan & Kel. He has recently appeared briefly on the network's series Sam & Cat and The Thundermans.
"I fit in well with Nickelodeon - my name is even in the middle of the word Nic-Kel-odeon," he joked with EW. "It's great to be back on the network that gave me my first big television job. It was an awesome network then and is still an awesome network. Now the whole family is excited to meet me - moms and dads quote my characters from the '90s and their kids are quoting my current characters on Nickelodeon...I'm ready to shake up the game again."
Speaking of the '90s...check out Mitchell revive some of his favorite quotes from his famous sketch characters.
Do you have a favorite character of Kel Mitchell's? Head to the comments with your 90's memories!