The two were married on Sunday at the Malibu estate of DeJoria's father John Paul, the co-founder of Paul Mitchell hair products and Patron Spirits, Us Weekly reports.
James and DeJoria have been linked romantically since September 2012 and live together in Austin, Tex., according to the magazine.
It's the fourth marriage for James, 43, who has a son and a daughter from his first marriage to Karla James, and another daughter from his second marriage to adult film star Janine Lindemulder. He and Bullock had no children. Prior to his relationship with DeJoria, James was engaged to tattoo artist Kat Von D.
DeJoria, 35, has a 10-year-old daughter, Bella.