Jersey Shore Jersey Shore

The Jersey Shore wants you to know the only thing it shares with MTV's Jersey Shore is a name.

The Borough of Seaside Heights, N.J., the setting of the controversial reality series, is downplaying its association with The Situation & Co. and says that the behavior portrayed on the show is "not indicative" of the majority of its visitors.

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"The governing body wants it to be known that they did not solicit, promote or participate in the filming of this show," John Camera, borough administrator, said in a statement. "The production company that filmed the show did obtain a shoot permit to film in Seaside Heights, but these permits must be issued as it is a first amendment right to film in public places. Furthermore, the Borough does not condone any discriminatory remarks against Italian Americans, domestic violence or the promiscuous and otherwise bad behavior portrayed on the show."

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The town, of course, isn't the only group speaking out against

Jersey Shore, which follows eight self-proclaimed "guidos" and "guidettes" during their summer stay on the shore. UNICO, the largest Italian-American organization in the U.S., has been pressuring MTV to cancel the series since before its Dec. 3 premiere because of its stereotypical portrayal of Italian-Americans.

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Last week, the New Jersey Italian American Legislative Caucus urged the network to cancel the "wildly offensive" Jersey Shore, which has already lost three advertisers: Domino's, American Family League and Dell.The negative attention hasn't affected the show's ratings, which have risen steadily since its premiere, attracting 2.5 million viewers for its most recent episode.