"We have great people from the fashion world," series executive producer April Blair said during Monday's ABC Family winter TV preview. "They're very subtle cameos, so unless you know to look for them you wouldn't notice. We just wanted to give it an authenticity, give the fashion element an insider perspective."
Joining in the cameo fun are Sex and the City costume designer Patricia Field, designer Nanette Lepore, and magazine editors in chief Amy Astley (Teen Vogue), Brandon Holley (Lucky) and Stefano Tonchi (W magazine).
The new series, which premiered Jan. 3, gives a fashion-centric view of the world of high school student Jane Quimby (Erica Dasher). Hip fashion house Donovan Decker mistakes her for an adult and hires her, which leads to a rather hectic life balancing school and work while trying to keep her true identity a secret. Andie MacDowell plays Jane's demanding boss, Gray Chandler Murray.
Despite the cameos, Blair admits that Jane By Design doesn't address all the logistical or realistic concerns involved with Jane pulling off her secret life. "I don't dwell on them because I think of [the series] as a fantasy," she said. "To get mired in that would be to lose what's important about the show, the metaphor of this double life. The inspiration in my 20s of 'I wish I could tell 16-year-old me this or that,' that's sort of the idea we always have, the parallels of what Jane's experiencing in high school and how it's affecting her as a 20something and vice versa."
Jane By Design airs Tuesdays at 9/8c on ABC Family.